current projects

Here is what we are currently working on ...

HOW CHARI WON THE WAR

I am beginning to work on a documentary about the life of my grandmother, Charlotte Lax who recently passed away.  Born in the small town of Komlosh in the Carpathian Mountains, she led an extraordinary life. She survived the Holocaust, continually saving others and inspiring people along the way. The film that I am aiming to make is going to tell her story, but it will concentrate on the impact that her experiences have had on the generations that came after. When she passed away at the age of 94 there weren’t many of her peers left, yet her funeral was full of people. She was a woman of few words, but the words that she spoke affected those who heard them. As a third generation survivor, my every moment has been influenced by my grandmother and by the Shoah. This is the story of how Chari won the war; how she beat the Nazis simply by surviving and passing on the importance of Jewish identity and Jewish values to the generations that followed. This is a story about the will to live and the importance of family. It is a story that follows doctors, lawyers, engineers and entrepreneurs. It is a story that spans the world from the Carpathian Mountains to Germany and Sweden, to New York and Israel. This is a story about humanity. You can read more about this project here

Naot Footwear

We are currently working with Naot Footwear on their video marketing campaigns in North America. After spending a week in the field shooting interviews and b-roll at the company’s factory in Israel, we returned to edit and produce multiple spots, including the marquee piece above. This is the beginning of our partnership with Naot and we have since agreed to shoot, produce and edit multiple spots for them to use across a multitude of platforms. We have worked closely with their management, marketing, PR and social media teams to create branded videos that fit seamlessly into their marketing and sales plans.